Get to the top of Google while your SEO grows
SEO takes months. Google Ads takes days. When you need leads now (qualified people searching for exactly what you offer, right now, in your location) Google Ads is the fastest route. Brela manages campaigns for Nigerian businesses that deliver real enquiries at a measurable cost per lead.
The case for Google Ads in the Nigerian market
Every day, millions of Nigerians search Google for products and services. ‘Accountant in Victoria Island.’ ‘Generator repair Port Harcourt.’ ‘School in Lekki.’ ‘Web designer near me.’ These are buyers — not browsers. They’re searching because they’re ready to spend money.
Google Ads puts your business at the top of those search results immediately. You appear before your competitors. You appear before the organic listings. And you only pay when someone clicks through to your website.
For Nigerian businesses in competitive markets — healthcare, legal, financial services, real estate, education, hospitality — Google Ads is often the fastest route from zero to consistent enquiries. Brela manages campaigns that make every naira of ad spend work harder.
What our Google Ads management covers
Search campaigns
Text ads that appear when users search for your keywords on Google — the most direct form of intent-based advertising. We research the keywords your customers use, write compelling ads, structure campaigns for Quality Score, and optimise continuously for the lowest cost per conversion.
- • Keyword research using Nigerian search data
- • Ad copywriting: headlines and descriptions tested for CTR
- • Campaign and ad group structure for maximum relevance
- • Negative keyword management to eliminate wasted spend
- • Bid strategy: manual, target CPA, or maximise conversions
Google Maps / Local campaigns
Appear at the top of Google Maps results when customers search for your service near them. Essential for businesses with a physical location — restaurants, clinics, salons, retail stores, professional offices.
- • Google Business Profile optimisation
- • Local campaign setup and management
- • Call and direction tracking
Display and remarketing
Show image ads to past website visitors across millions of websites in the Google Display Network. Keeps your brand in front of warm prospects who didn't convert on their first visit.
- • Remarketing audience setup via Google Analytics
- • Display creative briefing and coordination
- • Frequency capping and audience exclusions
YouTube ads
Video ads shown before YouTube content — effective for brand awareness and product demonstrations in the Nigerian market where YouTube consumption is high.
- • In-stream and bumper ad formats
- • Audience targeting by interest, demographics, and intent
Campaign for international targeting
For businesses targeting diaspora audiences in the UK, US, or other markets — or international companies targeting Nigerian users — we set up geo-targeted campaigns that reach the right audience regardless of location.
How we manage your Google Ads
Month 1: Setup and launch
Keyword research, competitor analysis, campaign structure, ad copywriting, conversion tracking setup, and Google Analytics integration. We build the campaign properly before spending a single naira — because a poorly structured campaign wastes budget from day one.
Month 2 onwards: Optimisation
Weekly bid adjustments, search term analysis, negative keyword additions, A/B testing of ad copy, landing page recommendations, and Quality Score improvement. Google Ads management is not 'set and forget' — performance compounds with consistent optimisation.
Monthly reporting
You receive a plain-English monthly report: impressions, clicks, click-through rate, cost per click, conversions, cost per conversion, and budget utilisation. We tell you what worked, what didn't, and what we're doing about it.
Google Ads pricing: what to expect
Campaign setup (one-time)
₦400,000 / $300
Covers keyword research, competitor audit, campaign structure, ad copywriting (3 ad groups minimum), conversion tracking setup, Google Analytics integration, and landing page review. Includes a 2-week monitoring period post-launch.
Get StartedMonthly management
₦280,000/month / $200/month
Ongoing optimisation, bid management, negative keyword expansion, A/B testing, and monthly reporting. Minimum 3-month commitment.
Get StartedAd spend is separate from management fees and is billed directly by Google to your card. Minimum recommended ad spend: ₦150,000/month for meaningful data. ₦300,000+/month for competitive industries (healthcare, legal, real estate, finance). Clients who run both SEO and Google Ads with Brela benefit from a unified keyword strategy — combined retainer pricing available on request. View full pricing
Common questions about Google Ads in Nigeria
From the blog
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