Event marketing in Nigeria. Fill seats, build buzz, and make every event count
From product launches in Port Harcourt to national conferences in Lagos and Abuja, Brela handles the digital promotion, brand presence, and post-event amplification that turn an event into a business milestone.
Great events fail when the marketing is an afterthought
The most common pattern in Nigerian event marketing: the event is planned for months, then promotion starts five days before with a WhatsApp broadcast and a single Instagram post. Low attendance, low energy, a wasted investment. Brela builds your event campaign the way it should be built. Strategy first, a real content calendar, paid channels where they make sense, and a post-event plan that extends the value long after the day itself.
What a full event marketing campaign looks like
Event Strategy
We define objectives, map your target audience, choose the right channels, and build a campaign timeline that gives every element of your event the best chance to land.
Pre-Event Promotion
Social media campaigns, Google Ads, WhatsApp broadcasts, email sequences, and influencer outreach. We build awareness and drive registrations in the weeks leading up to the event.
Audience Building
Event landing pages, ticket/RSVP flows, retargeting ads, and lookalike audiences to reach the right people and convert interest into confirmed attendance.
Event Branding & Assets
Social media graphics, event posters, digital invites, backdrop and banner design, and branded slide templates. A consistent visual identity from the first post to the event itself.
Email & WhatsApp Campaigns
Announcement sends, countdown reminders, day-before nudges, and post-event follow-ups. All timed and written to maximise opens, RSVPs, and attendee retention.
Post-Event Amplification
Highlights content, LinkedIn recap posts, testimonial collection, and a written event report that extends the value of your event long after the day itself.
Event marketing packages, priced per event
All packages are priced per event. Running multiple events per year? Ask about our retainer rate.
Essential
Digital promotion for smaller events: product reveals, seminars, and meetups.
₦350,000 / $220
Campaign lead time: 2–4 weeks
Get Started- Event strategy session
- Social media graphics pack (10 assets)
- Facebook & Instagram campaign
- WhatsApp broadcast content
- 2 email campaigns (announcement + reminder)
- Post-event social highlight post
Professional
Full campaign for conferences, launches, and corporate events. Most popular.
₦750,000 / $480
Campaign lead time: 3–5 weeks
Get Started- Everything in Essential
- Event landing page (hosted on your domain)
- Google Ads registration campaign
- Influencer & media outreach (up to 10 contacts)
- On-day social media management
- Post-event highlights brief for video editor
- Performance report
Premium
Comprehensive event marketing for large-scale public and corporate events.
₦1,400,000 / $890
Campaign lead time: 4–6 weeks
Get Started- Everything in Professional
- Full event branding (digital + print-ready files)
- Dedicated event microsite
- 14-day pre-event campaign
- On-site brand presence design
- Paid retargeting audience setup
- Post-event media kit & case study
How your event campaign unfolds
Strategy & Setup
Event brief, audience profiling, messaging framework, landing page or microsite, and social channel preparation.
Campaign Launch
Paid social and Google Ads go live. Email announcement sent. Influencer and media outreach begins. WhatsApp broadcast deployed.
Urgency Push
Countdown content, reminder email, last-push WhatsApp message, and retargeting ads for anyone who visited the landing page but didn't register.
Live Coverage
Real-time social posting coordination, stories and reels brief for your on-site team, and live audience engagement monitoring.
Amplification
Highlights content, attendee testimonials, LinkedIn event recap, thank-you email, and a full performance report covering reach, registrations, and ROI.
Event marketing: your questions answered
From the blog
Ready to fill the room at your next event?
Tell us about your event and we'll come back with a campaign plan. No obligation.