Ecommerce website development in Nigeria: built to sell, not just to look good
Your customers are shopping online. If your business doesn't have a fast, trustworthy, easy-to-use online store, they're buying from someone else. Brela builds WooCommerce stores for Nigerian businesses that make the buying process simple, payment reliable, and day-to-day management straightforward.
Why Nigerian ecommerce requires a different approach
Selling online in Nigeria is not the same as selling online in the UK. Your customers pay differently, browse differently, and they need more trust signals before they commit to buying. A generic WooCommerce template downloaded from ThemeForest — without the right payment gateways, the right mobile layout, and the right checkout flow — will frustrate your customers and cost you sales.
Brela builds ecommerce stores specifically for the Nigerian market. We integrate the payment gateways your customers actually use. We optimise the checkout for mobile, because over 80% of Nigerian online shoppers buy on their phones. We add the trust elements — reviews, return policies, contact visibility — that Nigerian buyers need before entering their card details. The result is a store that doesn’t just exist online. It sells.
Ecommerce solutions for every stage of business
Starter Ecommerce Store
For businesses launching their first online store. Clean design, fast performance, up to 30 products, and full payment integration.
- • WooCommerce on WordPress
- • Professional theme customised to your brand
- • Up to 30 products set up and uploaded
- • Paystack and/or Flutterwave integration
- • Bank transfer payment option
- • Mobile-responsive checkout
- • Basic shipping rules (flat rate, free shipping threshold)
- • Order management dashboard training
Starting from ₦800,000 / $600
Custom Ecommerce Store
For established businesses needing a fully custom store — unique design, advanced product configurations, multi-category catalogues, and sophisticated promotion logic.
- • Full Figma-to-WooCommerce custom design
- • Unlimited products and categories
- • Multi-gateway payment (Paystack + Flutterwave + bank transfer + card)
- • Advanced shipping: zones, weight-based, courier integration
- • Discount codes, promo rules, and bundle pricing
- • Abandoned cart recovery setup
- • Product search and filtering
- • Customer account portal
- • Basic on-page SEO for all product and category pages
Starting from ₦1,800,000 / $1,200
Subscription & Recurring Billing
For businesses selling membership access, recurring product boxes, or software subscriptions. Built on WooCommerce Subscriptions with a full customer billing portal.
- • Monthly, quarterly, or annual billing cycles
- • Free trial and setup fee support
- • Customer self-service portal (pause, cancel, upgrade)
- • Automated renewal emails and failed payment handling
Starting from ₦1,300,000 / $800
Ecommerce Store Redesign & Migration
Already selling on Shopify, Jumia, or through Instagram DMs and want to move to a self-owned WooCommerce store? We handle the migration cleanly, with no downtime and no lost orders.
- • Platform audit and migration plan
- • Product and order data migration
- • Design rebuild on WordPress
- • SEO redirect mapping so you don't lose search rankings
Starting from ₦1,200,000 / $800
Nigerian payment gateways we integrate
Payment failure is the number one reason online stores in Nigeria lose sales. A customer who reaches checkout and can’t pay doesn’t come back. We integrate the right gateways for your business and test every payment flow thoroughly before launch.
Paystack
Nigeria's most trusted payment gateway. Supports card payments, bank transfers, USSD, and Paystack Pay Links. We set up your Paystack business account if you don't have one, configure the WooCommerce integration, and test card and transfer flows end-to-end.
Flutterwave
Excellent for businesses serving West Africa and the diaspora. Supports NGN, USD, GBP, and other currencies in a single integration. Ideal for stores with international customers.
Bank Transfer / Manual Payment
Many Nigerian customers prefer direct bank transfers. We set up a bank transfer option in WooCommerce that holds the order pending payment confirmation, and sends automated follow-up emails to the customer.
Stripe (for international stores)
For businesses registered outside Nigeria or serving international customers who pay with international Visa/Mastercard. Requires a non-Nigerian business entity.
Paystack charges 1.5% + ₦100 per transaction (capped at ₦2,000). Flutterwave charges 1.4% for local cards. We factor these into your store setup and can add fee-pass-through logic if your pricing requires it.
Why mobile checkout matters more in Nigeria than anywhere else
In Nigeria, over 80% of web traffic comes from mobile devices. That means if your checkout experience is frustrating on a phone — too many steps, small buttons, slow loading — you’re losing the majority of your potential buyers before they complete a purchase. Every store Brela builds is designed mobile-first:
- • Touch-friendly product browsing and filtering
- • Single-page or minimal-step checkout
- • Large, thumb-friendly add-to-cart and payment buttons
- • Optimised product images that load fast on mobile data connections
- • Google PageSpeed mobile score above 85 on launch
We also test every store on real Nigerian mobile devices — not just browser emulators — before we hand it over.
We don't just build and leave
Ecommerce SEO
We optimise your product and category pages to rank on Google for searches like 'buy [product] in Nigeria' and 'affordable [product] Lagos'. Most ecommerce stores ignore SEO entirely and rely only on paid ads and social media — giving you a real competitive advantage if you invest in it.
Abandoned Cart Recovery
On average, 70% of shoppers who add a product to their cart don't complete the purchase. We set up automated email sequences that recover a percentage of those lost sales — typically adding 5–15% to your monthly revenue.
Ecommerce Care Plan
Monthly updates, security monitoring, backups, WooCommerce plugin management, and up to 2 hours of product or content updates per month. Starting at ₦100,000/month / $80/month.
Ecommerce questions from Nigerian businesses
From the blog
Let's build a store that actually sells.
Get a free ecommerce consultation and a fixed-price proposal within 24 hours.