Analytics and Data Services in Nigeria. Stop guessing, start knowing
Most Nigerian businesses are making marketing decisions based on guesswork. Which channel is generating real leads? Which page is converting visitors? What's the cost per enquiry from Google Ads versus social media? Without proper analytics, you can't answer these questions, and you can't optimise what you can't measure. Brela sets up and maintains the data infrastructure that turns your digital activity into clear, actionable insight.
Most Nigerian businesses are flying blind
Which channel is actually generating enquiries — Google, Instagram, or referrals? Which page do visitors drop off before contacting you? Without proper analytics, these questions go unanswered and every marketing decision is a guess. Brela sets up the data infrastructure that gives you clear, reliable answers — so you invest in what’s working and cut what isn’t.
What We Set Up and Manage
Google Analytics 4 (GA4) setup
Complete GA4 configuration — property setup, data stream configuration, event tracking, goal and conversion setup, and Google Search Console integration. We verify data accuracy before handing over.
From ₦250,000 / $180
Conversion tracking
Tracking every valuable action on your website — form submissions, phone number clicks, WhatsApp button clicks, product purchases, and more — attributed to the specific traffic source that drove them. Essential for evaluating paid advertising ROI.
- • Google Tag Manager setup
- • Google Ads and Meta Pixel conversion events
- • Form submission and CTA tracking
From ₦200,000 / $150
Custom dashboards (Looker Studio)
A single dashboard showing all your important metrics in one place — traffic, rankings, ad performance, social media reach, and leads — updated automatically without manual reporting.
From ₦150,000 / $100
Monthly analytics reporting
A plain-English monthly report covering what your data shows — traffic trends, top channels, conversion rates, top content, and one strategic recommendation based on the data.
From ₦80,000/month / $60/month
Marketing attribution
Understanding which channels are actually driving leads and revenue — not just which channels are generating clicks. We set up multi-touch attribution models that give you a clear picture of the customer journey.