Your customer list is your most valuable asset
Social media platforms change their algorithms. Ad costs go up. But your email list (a direct line to people who have already chosen to hear from you) stays yours. Brela sets up and manages email marketing systems for Nigerian businesses that turn customer relationships into consistent, predictable revenue.
The channel Nigerian businesses underuse
Most Nigerian businesses are sitting on a goldmine they’re not mining. A customer database of 500, 2,000, or 10,000 contacts — people who’ve bought from them, enquired, or signed up somewhere along the way — and they’re not sending them a single email.
Email remains the highest-ROI digital marketing channel globally. For every ₦1,000 spent on email marketing, well-run programmes return ₦35,000 or more. The reason is simple: you’re reaching people who already know you, already trust you to some degree, and have already expressed interest in what you offer.
Brela sets up email marketing systems that capture new subscribers, nurture them automatically, and convert them into buyers — without you manually sending individual messages.
What we build and manage
Email platform setup
We set up your chosen email platform (Mailchimp, Klaviyo, Brevo, or ConvertKit) with your brand design, subscriber lists, GDPR/NDPR-compliant opt-in forms, and domain authentication (SPF, DKIM, DMARC) so your emails actually reach inboxes.
Email campaigns
One-off sends to your list: promotional campaigns, product launches, announcements, event invitations. We write the copy, design the email, set up the send, and report on open rates, click rates, and conversions.
From ₦180,000 per campaign
Automation flows
Sequences that send automatically based on subscriber behaviour. No manual sending required.
- • Welcome sequence: introduces new subscribers to your business over 3–5 emails
- • Abandoned cart recovery: for e-commerce, recovers potential lost sales
- • Lead nurture sequence: moves enquiries toward a purchase decision
- • Post-purchase sequence: thank you, review request, upsell, repeat purchase
- • Re-engagement sequence: wins back inactive subscribers before they disengage permanently
From ₦350,000 per automation flow
Monthly newsletter management
A consistent monthly newsletter that keeps your audience engaged between purchases — sharing useful content, behind-the-scenes updates, and relevant promotions. Written, designed, and sent by Brela on a monthly retainer.
From ₦180,000/month
List segmentation and clean-up
A messy, unsegmented list is a deliverability liability. We audit your existing list, remove unengaged contacts, segment by behaviour and demographics, and set up tagging systems that allow increasingly personalised communication over time.
List audit and clean-up: from ₦120,000
Platforms we work with
Common questions about email marketing
From the blog
Turn your customer list into consistent revenue.
Get an email marketing audit. No obligation.