Content that ranks, educates, and converts
Every Nigerian business that generates consistent leads from Google has one thing in common: a consistent body of high-quality content. Blog posts that answer what customers search for. Service pages that explain exactly what's on offer. Email newsletters that keep the business top of mind. Brela creates all of it, written by specialists, optimised for search, and tailored to your audience.
The business case for content marketing in Nigeria
Content marketing is not blogging for the sake of it. It’s the systematic creation of content that your target customers are actively searching for — so that when they search, they find your business instead of your competitor’s.
A Nigerian law firm that publishes detailed articles on tenancy disputes, company registration, and employment contracts in Nigeria will rank for those terms on Google. A healthcare clinic that publishes articles on managing diabetes, understanding hypertension, and navigating NHIS will attract patients searching those topics. A school that publishes guides on WAEC preparation and university admission will be found by parents researching options.
The businesses in Nigeria that rank consistently on Google and generate organic traffic month after month are publishing content. Brela makes that possible without it consuming your team’s time.
Content we produce for Nigerian businesses
SEO blog posts and articles
Long-form articles (800–2,000 words) targeting specific search queries your customers are typing into Google. Every article is keyword-researched, structured for search intent, and includes internal links to your service pages.
- • Keyword research before every article
- • Optimised title, meta description, headings, and image alt text
- • Internal linking to relevant service and location pages
- • Submitted to Google via Search Console on publication
- • 4 articles per month (standard), 8 articles per month (growth)
Website service and landing page copy
Persuasive, SEO-optimised copy for your service pages, location pages, and campaign landing pages. Written to rank on Google and convert readers into enquiries.
Email newsletters
Monthly email newsletters that keep your customer base engaged, share useful content, and drive repeat business. Written in your brand voice, designed by our team, and sent through your email marketing platform.
Social media content
Captions, social posts, carousel scripts, and short-form video scripts for Instagram, Facebook, LinkedIn, and TikTok. Aligned to your content strategy and optimised for each platform's format.
Case studies and testimonial write-ups
Professional case studies structured around the Problem → Solution → Result framework — turning your client success stories into credibility-building content assets.
Content marketing retainer pricing
Starter Content
₦400,000/month / $300/month
Get Started- 4 SEO-optimised blog posts (800–1,200 words each)
- Keyword research and content calendar
- On-page optimisation for each post
- Internal linking strategy
- Monthly performance report (traffic, rankings, top posts)
Growth Content
₦700,000/month / $500/month
Get Started- 8 SEO-optimised blog posts
- 1 long-form pillar article (2,000+ words)
- 1 monthly email newsletter
- Social captions for 12 posts
- Content calendar and editorial management
- Monthly strategy review
Authority Content
₦1,100,000/month / $750/month
Get Started- 12 SEO-optimised blog posts
- 2 long-form pillar articles
- 2 email newsletters
- Full social media caption writing (all platforms)
- 1 case study per quarter
- Quarterly content audit and refresh plan
Common questions about content marketing
From the blog
Let's create content that actually converts.
Get a content strategy consultation. No obligation.