Do you work with brands that aren't yet in the African market?

Yes. We work with brands at market entry — helping them understand the digital landscape, build their initial presence, and run their first campaigns. We offer a Market Entry Digital Consultation as a standalone engagement before any ongoing marketing begins. Contact us for details.

Can you run campaigns in multiple African countries simultaneously?

Yes — we run campaigns targeting Nigeria, Ghana, Kenya, and other African markets simultaneously for pan-African brands. Geo-targeting on Google and Meta allows country-specific campaign management from a single agency relationship. Content is adapted for each market's specific audience.

How do you measure success for African market campaigns?

We set KPIs at the start of every engagement based on your specific goals — website traffic from Africa, lead form completions, WhatsApp enquiries, product purchases, or brand search volume. We report monthly against these KPIs in plain English, not agency jargon.

Digital Marketing for the African Market. Run by people who actually live here

You can't effectively market to Nigerian and West African consumers from a desk in London or New York. Consumer behaviour is different. Platform usage is different. Trust signals are different. Even in English, there are registers that resonate locally and others that fall completely flat. Brela runs digital marketing for international brands from inside the African market.

Discuss Your Africa Marketing Strategy

What international brands get wrong about African markets

Mobile isn't a strategy — it's the baseline

Over 85% of Nigerian internet users access the web primarily or exclusively on mobile. Campaign landing pages that aren't optimised for slow mobile connections lose the majority of their traffic before a single word is read.

WhatsApp is a primary business channel

Nigerian consumers expect businesses to be reachable on WhatsApp. An international brand that's only available via email contact form is perceived as inaccessible. We integrate WhatsApp into every marketing system we build for African market clients.

Trust signals differ significantly

In a market with high consumer awareness of scams and fraud, trust signals that work in Western markets — slick design, professional copy — are necessary but not sufficient. Social proof from recognisable Nigerian sources, physical address visibility, and phone number prominence carry disproportionate weight.

Platform popularity is different

Facebook remains enormously popular in Nigeria — particularly for older demographics. Instagram dominates among urban young adults. LinkedIn is the B2B platform of choice. TikTok is growing rapidly. X (Twitter) still matters in media, tech, and public affairs. The platform mix for an African audience campaign is not the same as for a European or American one.

What we run for international clients targeting Africa

Nigeria and West Africa SEO

Keyword research using actual Nigerian search data — not global keyword tools that don't capture the specific phrasing, pidgin-influenced terms, and local intent signals of Nigerian searchers. We optimise for how Nigerians actually search.

Google Ads for African markets

Geo-targeted campaigns reaching Nigerian and West African audiences — with ad copy that resonates locally, landing pages optimised for mobile data speeds, and conversion tracking built for the African market context.

Social media management for African audiences

Content strategy, creative production, and community management that understands Nigerian cultural references, humour, and values. Paid campaigns on Meta targeting Nigerian audiences by location, demographics, and interests.

WhatsApp marketing integration

Building WhatsApp into your marketing funnel for the African market — automated responses, broadcast campaigns to opted-in lists, and WhatsApp-first customer service for Nigerian consumers.

African market content strategy

Content written in Nigerian and West African English — understanding the registers, references, and communication styles that build credibility with local audiences rather than sounding like translated Western content.

Common questions

Market to Africa From inside Africa.

Tell us about your brand and your market entry goals. We'll come back with a strategy proposal.

Discuss Your Strategy