Fair Use Policy

This Fair Use Policy (‘Policy’) applies to all Brela Technologies & Media Limited services that include resources described as ‘included’, ‘unlimited within plan’, or ‘allocated’ — including but not limited to website care plans, managed hosting, training programmes, and digital marketing retainers.

The purpose of this Policy is to ensure that all clients receive consistently high-quality service, and that the fair consumption of shared resources by one client does not degrade the experience or availability of service for others.

1. Principle of Fair Use

Brela prices its services based on typical and reasonable usage patterns within each service tier. When a client’s use significantly and consistently exceeds what is reasonable for that tier, it places disproportionate demand on Brela’s resources — affecting the service quality available to other clients and the sustainability of the pricing model.

Fair use does not mean unlimited use. It means use that is reasonable, proportionate to the service tier purchased, and consistent with the intended purpose of the service.

2. Website Care Plans — Fair Use

2.1 Included development hours — Each care plan tier includes a monthly allocation of development hours:

• Essential Care: zero development hours (updates and monitoring only)
• Business Care: 2 hours of development or content changes per month
• Premium Care: 4 hours of development or content changes per month

2.2 What counts as fair use of included hours — Included hours are intended for minor, routine website maintenance and updates, including:

• Text and image updates to existing pages
• Adding or editing blog posts
• Minor styling adjustments to existing elements
• Product updates on WooCommerce stores (adding/editing products)
• Plugin configuration changes

2.3 What is outside fair use of included hours — The following activities are outside the scope of included care plan hours and will be quoted separately:

• Designing or building new pages
• Custom plugin development or modification
• Significant layout redesigns
• Third-party API integrations
• Migrating the site to a new host or domain
• Emergency remediation caused by client-introduced changes outside of Brela’s scope

2.4 Hour rollover — Unused included hours do not accumulate or roll over from month to month. They are reset at the start of each billing cycle. Additional hours beyond the monthly allocation are available at ₦25,000/hour ($18/hour) for care plan clients, billed separately.

2.5 Support request volume — Care plan support is intended for website-related issues and updates. Fair use is up to 5 support requests per month. Clients consistently submitting more than 10 support requests per month may be asked to upgrade to a higher plan or engage additional project-based hours.

3. Managed Hosting — Fair Use

3.1 Bandwidth — All Brela hosting plans include reasonable bandwidth appropriate to a typical Nigerian business website receiving normal organic traffic. Fair use is defined as traffic consistent with normal business website operation. The following uses exceed fair use and may trigger additional charges or require a hosting plan upgrade:

• High-traffic campaigns (e.g. viral social media posts, mass email sends directing to a specific page) that generate traffic spikes exceeding 10× normal daily traffic for more than 3 consecutive days
• Streaming of large video files directly from the hosting server (video content should be hosted on YouTube/Vimeo and embedded)
• Hosting of large file download libraries where the hosting server serves as a CDN

3.2 Email sending — Brela’s email hosting infrastructure is for transactional and normal business email. It is not for bulk marketing email sends. Bulk marketing emails must be sent through a dedicated email marketing platform (Mailchimp, Klaviyo, Brevo, etc.). Using Brela’s hosting servers for bulk email sends violates this Policy and may result in server IP blacklisting, for which Brela will charge remediation costs.

3.3 Storage — Each hosting plan includes storage appropriate to its tier. Clients approaching their storage limit will be notified in advance and offered an upgrade. Exceeding allocated storage is managed by conversation — not by immediate suspension — except where storage overage creates a technical risk.

4. Digital Marketing Retainers — Fair Use

4.1 Scope of service — Retainer services are scoped based on a defined monthly workload agreed at the start of the engagement (e.g., 4 blog posts, 3 social posts per week, 1 email newsletter). This scope is documented in the Service Agreement.

4.2 What constitutes fair use — Fair use of a retainer is activity within the agreed scope. Requesting additional deliverables beyond the agreed scope (e.g., requesting 8 blog posts when 4 are included) falls outside fair use and will be quoted as an addition.

4.3 Revision requests — Each deliverable produced under a retainer includes 2 rounds of revisions as standard. Requests for additional revisions beyond this are assessed on a case-by-case basis. Persistent excessive revision requests may indicate a misalignment of expectations, which we will address through a scope review conversation.

4.4 Response time expectations — Retainer clients have access to their dedicated account manager during business hours (Monday – Friday, 9am – 5pm WAT). Response time for non-urgent communications is within 1 business day. Fair use of access to account managers is for project-related matters; it does not include extended consultancy on topics outside the retainer scope. Out-of-scope consultancy is available at ₦120,000/hour.

5. Training Programmes — Fair Use

5.1 Cohort-based courses — Enrolment in a Brela cohort course grants access to live sessions, recordings, and course materials for the enrolled cohort period only. Recordings are made available for 90 days after the final session. Access beyond 90 days requires re-enrolment.

5.2 WhatsApp support groups — WhatsApp support groups provided with training programmes are available for the duration of the cohort plus 30 days. Fair use of the support group is for questions directly related to course content. Using the group for unrelated business advice or support constitutes outside-scope use.

5.3 Materials — Course materials (slides, workbooks, templates) are for the personal professional development of the enrolled participant. They may not be shared, resold, repurposed as training materials by the participant, or distributed to third parties.

6. When Fair Use Is Exceeded

When Brela identifies that a client’s usage consistently exceeds fair use, we will:

• Contact the client to discuss the pattern of usage
• Agree a reasonable path forward, which may include upgrading the service tier, purchasing additional hours or resources, or adjusting the scope of service
• Where appropriate, issue a supplementary invoice for resources consumed above the fair use threshold

We will never suspend service or introduce charges for above-fair-use consumption without first having a conversation with the client. Billing for additional resources is always agreed before being applied.

7. Modifications

We review this Policy annually in line with changes to our service tiers and pricing. Where changes affect active service agreements, we provide 30 days’ written notice.

8. Contact

Fair use queries: [email protected] | 02013306288