Untainted Arts is a digital online platform devoted to helping promote the African art experience. Our vision is to u2018untaintu2019 the African art culture, though it has seen much growth over the last decade, it is still widely regarded as subpar to its western counterparts. Our mission is to bring the African diaspora and the Black community at large closer to their culture by connecting them to the works of both young and old African artists. Our team works around the clock, committed to enhancing the Untainted Arts network and promoting African artwork to a global audience. In showcasing African artists, we hope to enable art lovers and collectors alike to explore the many new artistic horizons found in Africa, to embrace new cultures, and to be inspired by the works of talented artists they never would have come across if it was’nt for Untainted Arts. We hope to provide anyone outside of Africa with the opportunity to learn more about our culture through our art pieces which have as much history as the nations they stem from.
Project Information
Client
TobTec
Category
Web Development
Date
August, 2021
Location
Canada
The Challenge
- Content Curation: Curating a vast array of artworks from African artists and integrating them seamlessly onto the platform was a formidable task. Maintaining authenticity and respecting the artists’ creative integrity were key considerations. It was essential to ensure that artists were fairly compensated for their work.
- E-commerce Functionality: Implementing secure and efficient e-commerce functionality, including a user-friendly shopping cart, payment gateway integration, and inventory management, was crucial to enable users to purchase artworks with ease. Ensuring that international buyers could access and buy the art was particularly challenging.
- User Experience (UX): Building an intuitive and visually engaging user interface was paramount to retaining visitors. The challenge was to make art exploration accessible and enjoyable, ensuring that the website did not overwhelm users with a vast catalog of artworks.
- Global Reach: Expanding Untainted Arts to a global audience was a central goal. Overcoming geographical and logistical barriers to enable international delivery and to promote African art on a worldwide scale was a complex challenge.
The Results
- Striking Visual Identity: The website successfully encapsulated the essence of Untainted Arts, featuring vibrant, culturally rich aesthetics. This branding effort resonated with the audience, reinforcing the platform’s commitment to promoting African art and culture.
- Art Curation: The website hosts a diverse collection of artworks that attract art lovers and collectors worldwide. The platform empowers artists by providing them with a broader audience and the recognition they deserve, and fair compensation is ensured through the e-commerce functionality.
- E-commerce Success: The robust e-commerce system enables users to browse, select, and purchase artworks with ease. Integration of secure payment gateways and international shipping options led to a significant increase in art sales.
- User-Friendly Design: The website boasts an intuitive user interface, enhancing the overall user experience. Users can explore and learn about African art without feeling overwhelmed, contributing to longer site visits and increased engagement.
- Cultural Empowerment: Untainted Arts serves as an educational platform, bridging the gap between African art and a global audience. It provides cultural context without being didactic, fostering a deeper appreciation for African art.
Global Outreach: Untainted Arts succeeded in expanding its global reach. The platform now ships artworks to various international destinations, introducing African art to a broader audience and breaking down geographical barriers.
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