Pyale Workhub is a thriving coworking space located in the heart of the city, offering flexible workspace solutions to entrepreneurs, startups, and professionals. Pyale Workhub recognized the need for a website overhaul to improve its online presence, enhance user experience, and attract a wider audience. This portfolio showcases the challenges faced during the redesign and development process and the remarkable results achieved.
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Project Information
Client
Pyale Workhub
Category
Website Redesign
Web Development
Date
April, 2023
Location
Port Harcourt, Nigeria
The Challenge
- Outdated Design and User Experience: The previous website had an outdated design and a cumbersome user interface, which made it difficult for potential clients to find information about available workspaces, amenities, and pricing.
- Lack of Mobile Responsiveness: The old website was not mobile-responsive, resulting in a poor user experience for visitors accessing the site on smartphones and tablets.
- Inadequate Content Management: The client needed a website that could be easily updated with fresh content, events, and news to keep clients informed and engaged.
- Limited Booking Functionality: The previous booking system was not intuitive and did not allow for easy workspace reservation and payment processing.
- Ineffective SEO: The website had poor search engine optimization, leading to lower visibility in search engine results pages (SERPs).
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The Results
- Increased Website Traffic: Within three months of launching the redesigned website, Pyale Workhub experienced a 40% increase in website traffic compared to the previous year.
- Higher Conversion Rates: The new booking system led to a 25% increase in workspace reservations, contributing to higher revenue for Pyale Workhub.
- Improved User Engagement: The improved design and user experience resulted in a 30% increase in the average time spent on the website, indicating higher user engagement.
- Enhanced Brand Image: The modern and professional website design has boosted Pyale Workhub’s brand image, attracting a more upscale clientele.
- Better Search Visibility: The website now ranks on the first page of Google for several relevant keywords, bringing in a steady flow of organic traffic.
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